Correct me if I’m wrong, but doesn’t black culture include early morning stops at IHOP for pancakes after a night of twerking, hip-hopping, and so forth?
Could it be that the name from from pancakes to burgers is partly motivated by racial considerations? As in hoping that blacks, notorious for bad behavior in restaurants, will go somewhere else? Like for waffles?
Anyway, social media and business experts are weighing in on the significance of the temporary name change.
Let’s not forget that there once was a similar restaurant named Sambo’s. Political correctness drove it out of business by the early 1980s.
Excerpt from Adweek
If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary, merely an effort by the 60-year-old chain to stoke everybody about its new “steak burgers” amid flattening pancake sales. In other words, the switch is evidently just a play for attention.