Some Starbucks customers are threatening to boycott the coffee giant after its CEO took a stand against President Donald Trump’s executive order barring immigrants from seven majority-Muslim countries from entering the US.
On Sunday, Starbucks announced it planned to hire 10,000 refugees worldwide in the next five years.
“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.
While many customers were immediately supportive of Starbucks’ actions on social media, others threatened to boycott after the letter’s release.
“Upon hearing about your decision to hire 10000 refugees instead of Americans I will no longer spend any money at Starbucks,” one such Facebook user wrote on Starbucks’ page.
Many said they were angry that Starbucks was hiring refugees instead of veterans. Starbucks, however, does have a program in place to support veterans and their families, hiring 8,000 veterans and military spouses since 2014.
There’s too much political junk being thrown into an employment decision that should be guided by the simple rule: Hire the best person you can find for the job, no matter their race, ethnicity, or other extraneous characteristic.