Wendy’s made a major misstep Wednesday when a community manager tweeted a meme featuring the most prominent symbol of the white nationalist so-called “alt-right,” Pepe the frog, made to look like the fast food chain’s mascot.
It happened after a Twitter user asked if Wendy’s had “any memes,” according to screenshots captured by NBC News’ Kyle Griffin. Wendy’s replied to the user with a meme of Pepe styled with pale skin and red pigtails
The Pepe burger was a go for a while:
But on Wednesday came this from Wendy’s:
The Wendy’s Twitter guy has mastered the art of the Tweet: