Oh for the good old days when The Jetsons were white.
Global technology, engineering and manufacturing company Arconic is channeling the 1962 cartoon “The Jetsons” in a campaign highlighting the coming innovations in the sky, on the road and in our cities.
Arconic, formed from the split of aluminum manufacturer Alcoa earlier this year, created a live-action reimagination of the world of “The Jetsons,” a TV series set in the then-100 year future of 2062. The spot depicts a world with flying cars, two-mile-high buildings, and new kinds of spacecraft, airplanes and cars, all enabled by Arconic technology.
“From the beginning we knew we wanted to create a campaign that featured Arconic as the future- oriented company that we are,” said Libby Archell, chief communications officer at Arconic.”The focus was on creating a campaign that would create rapid brand equity for a brand new brand…We brought together doing something future-focused and putting Arconic on the map quickly, and the idea of recreating ‘The Jetsons’ was born,” Ms. Archell said.
It’s called predictive programming. The new Jetsons has white women, but no white men.
Exactly how that’s possible is unclear. In fact, without white men to impregnate white women with girl babies, there will be no white women either.
The CEO of the company that produced this advertising is a white woman with a British accent. Her aim is very clear. To demoralize white males.
Sorry bitch, but we’ve got your number.