German Christmas Ad Accused of Hiding Secret Neo-Nazi Messages

Somebody is trying too hard to keep the German mind off of Adolf Hitler and Germany’s glory days.

Watch the ad and see if you can spot the Nazi symbolism before you read the story.


Giant German retailer Edeka is in defense mode after being accused of advocating Nazi propaganda in a viral Christmas ad. The video purportedly features number plates with covert Nazi symbols, including a cipher for Adolf Hitler’s birthday.

The commercial, which has garnered over 7 million views in one week, revolves around a pair of stressed adults, overloaded with endless Christmas preparations and no time for family and kids.

“There’s still something to be done, something still needs to be done, something still needs to be done, there’s still much more…” a female voice in the 90-second commercial says. Bake the best cookies, buy Christmas decorations, put the winter tires on …The ‘to-do list’ is almost endless.

A sad-looking girl, sitting on the stairs outside school, is hopelessly waiting for her mother to pick her up. She is late, busy buying tons of gifts.

Yet, when a silver Volvo finally arrives, we get to see its ill-fated number plate: ‘MU SS 420’.

The use of ‘SS’ is forbidden in Germany because it is synonymous with the Schutzstaffel (Protective Echelon) one of the most powerful and notorious organizations in Nazi Germany.

The number 420 can be read as ‘Four-Twenty’, Adolf Hitler’s birthday (20 April), the Sueddeutsche Zeitung reports.

To make things even worse, the other car in the ad (the one that needs winter tires) also features a tricky number plate: ‘SO LL 3849’.

The 84 is known as an abbreviation for the eighth and fourth letters of the alphabet (H and D), commonly used in far-right circles for the greeting ‘Heil Deutschland’, the newspaper notes.

The numbers 3 and 9, meanwhile, stand for the letters C and I, which are said to symbolize ‘Christian Identity’ ideology popular in extreme right-wing circles.

Sabine Bamberger-Stemmann, director of Hamburg’s center for political education, said there is no way that the Nazi symbolism was featured in the ad by accident.

“I do not believe it’s a faux pas, as some people have suggested on the internet. Given the quantity of far-right radical codes accumulated [in the ad], this is trivial and implausible,” she told Manager Magazin on Wednesday.

The Hamburg-based Edeka has meanwhile rejected the embarrassing Nazi propaganda allegations.

“The number plate with ‘MU SS’ is a fantasy number plate, based on the title song in our spot. We regret it if a wrong impression was created here. This was in no way our intention,” Edeka spokesman Gernot Kasel said, as quoted by Der Tagesspiegel.

Users of social media have been up in arms over the alleged Nazi ciphers in the Edeka clip, saying the allegations are absurd and further demonstrate how “crazy” Germany has become.

Worrying about Nazis is the least of Germany’s worries today. It’s pretty funny.

camels laughing

7 thoughts on “German Christmas Ad Accused of Hiding Secret Neo-Nazi Messages

  1. “Sabine Bamberger-Stemmann, director of Hamburg’s center for political education, said there is no way that the Nazi symbolism was featured in the ad by accident.”

    Her maiden surname Bamberger (German) is Jewish.

    Anyone familiar with Bamberger’s department store. Mainly in NJ, branches cropped up in the Philadelphia and Baltimore areas. Founded by Louis Bamberger (Jewish) in Newark, NJ. The name was kept when he sold it to Macy’s.

    Initially, I was going to say the ad’s cast was all White, German, and had children, depicting the traditional family we love and Marxists hate. Not to mention, the mothers are pretty, husbands handsome, and children beautiful.

    Excellent ad! Don’t apologize Germany!

    • I’m going to be running all the inspirational Christmas ads I can find as the days until Christmas shorten. This one will be included. I already have the 2015 ad in my drafts ready to roll out. It’s a tear jerker.

  2. ThiSS poSSt makeSS no SSenSSe. 1488 I watched thiSS advertiSSement and SSaw no hidden meSSageSS. 1488 SShould I watch it again? 1488

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