Athough the fake redneck in this commercial acts goofy, the end result is that white men are portrayed as clever, inventive, and resourceful. I didn’t see a nonwhite in the commericial, which is refreshing by itself.
The video has 1.3 million views after being posted on August 16 of this year. The product being sold is steel tape, allegedly superior to duct tape.
A real redneck would have a Confederate flag on his shirt or in his garage. I guess the producers didn’t want to go that far.